Unabrechnete Make-Goods durch Ratings-Fehlabstimmung
Definition
Make-goods require precise ratings verification; manual processes in the regulated German market result in overlooked billings, compounded by dual broadcast system refinancing pressures.
Key Findings
- Financial Impact: 2-5% Werbeeinnahmen pro Quartal unbilled
- Frequency: Pro Werbekampagne
- Root Cause: Manuelle Fehler in Ratings-Daten, fehlende Integration mit DATEV
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Radio and Television Broadcasting.
Affected Stakeholders
Ad Sales Manager, Billing Specialist
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Verzögerte Abrechnung von Nielsen-Ratings und Make-Goods
Verzögerte Forderungseinzug durch Rundfunkbeitrag
Bußgelder bei verspäteter Rundfunkbeitrag-Zahlung
Betrug durch unregistrierte Nutzung in Broadcasting
Kapazitätsverlust durch Lizenzvorbereitungs-Bottlenecks
Kundenabwanderung durch langsame Bestellabwicklung
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