Verzögerte Abrechnung von Nielsen-Ratings und Make-Goods
Definition
In the Nielsen ratings reconciliation process, discrepancies between measured audience ratings and contracted ad performance trigger make-good credits or additional airings. Manual handling in Germany leads to delays in billing adjustments, exacerbated by DATEV integration friction and pending e-invoicing (XRechnung) requirements.
Key Findings
- Financial Impact: 20-40 Stunden/Monat pro Team für manuelle Abstimmung; 2-5% Umsatzverlust durch verzögerte Zahlungen
- Frequency: Monatlich bei Ratings-Zyklen
- Root Cause: Manuelle Datenabgleich, fehlende Automatisierung, GoBD-konforme Archivierung
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Radio and Television Broadcasting.
Affected Stakeholders
Finanzabteilung, Vertriebsleiter, Compliance Officer
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Unabrechnete Make-Goods durch Ratings-Fehlabstimmung
Verzögerte Forderungseinzug durch Rundfunkbeitrag
Bußgelder bei verspäteter Rundfunkbeitrag-Zahlung
Betrug durch unregistrierte Nutzung in Broadcasting
Kapazitätsverlust durch Lizenzvorbereitungs-Bottlenecks
Kundenabwanderung durch langsame Bestellabwicklung
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