DSGVO-Bußgelder bei Loyalty-Programmen
Definition
Loyalty programs collect personal customer data for points and personalization, exposing firms to DSGVO penalties for inadequate consent management or breaches in manual processes.
Key Findings
- Financial Impact: €20,000 minimum fine per violation (up to 4% global turnover)
- Frequency: Per incident, increasing with manual errors
- Root Cause: Manual data entry and consent tracking without automated compliance checks
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Retail Office Supplies and Gifts.
Affected Stakeholders
Datenschutzbeauftragter, Marketing Manager, IT Admin
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Betrug durch Punkte-Manipulation
GoBD-Verstoß bei Punktebuchführung
Kundenrückerstattungen bei Punktefehlern
Inventarverluste bei nicht abgeholten Registrierungsbestellungen
Verzögerte Kreditprüfung und hohe Forderungslaufzeiten
DSGVO und GoBD-Verstöße bei Kreditdatenspeicherung
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