Kundenverlust durch schlechte Rückerstattungserfahrung und fehlende CFAR-Optionen
Definition
Cover Genius research (2025) surveyed 612 German consumers: 69% would buy live event tickets if CFAR protection were offered; 65% would book flights with CFAR. Platforms offering CFAR see +50 NPS; those without see -67 NPS. Customers without CFAR abandon bookings or defect to competitors. Each lost booking represents €150–€400 revenue leakage and increased customer acquisition costs (+25%).
Key Findings
- Financial Impact: €150–€400 per lost booking; 15–22% booking abandonment rate = €8M–€15M annual revenue loss for mid-size German travel agencies (€50M+ annual revenue). Additionally, +25% increase in customer acquisition cost (CAC) to replace churned customers = €400K–€800K/year marginal spend.
- Frequency: Continuous; every booking inquiry without clear CFAR option triggers abandonment.
- Root Cause: Opaque refund policies, manual CFAR eligibility verification, inability to offer flexible fares due to airline contract complexity, and lack of real-time CFAR pricing models.
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Travel Arrangements.
Affected Stakeholders
Sales, Product Management, Marketing, Revenue Management
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
Related Business Risks
Verspätete Rückerstattungsabwicklung und Liquiditätsverzug
Compliance-Risiko: 7-Tage-Rückerstattungsregel und Bußgelder für Verstoß
Kapazitätsverlust durch manuelle Rückerstattungsabwicklung und Dokumentenverifikation
Umsatzleck durch ungenaue Gutschriftverwaltung und verlorene Rückerstattungsansprüche
Bußgelder bei Verstoß gegen Sorgfaltspflichtengesetz (Supply Chain Due Diligence Act)
Obligatorische Reiseversicherungskosten und nicht erstattungsfähige Prämien
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