अनबिल्ड विज्ञापन इन्वेंटरी
Definition
Manual processes in ad trafficking result in missed billing for ad inventory, especially in CTV and programmatic buying where real-time optimization is not fully utilized.
Key Findings
- Financial Impact: ₹2-5% revenue loss per campaign from unbilled slots[1][5]
- Frequency: Per campaign cycle
- Root Cause: Manual tracking without automation
Why This Matters
The Pitch: Cable and Satellite Programming players in India waste 2-5% of ad revenue annually on unbilled inventory. Automation of trafficking eliminates this leakage.
Affected Stakeholders
Ad Sales Managers, Trafficking Teams
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
निष्क्रिय विज्ञापन इन्वेंटरी
मैनुअल ट्रैफिकिंग लागत अधिभार
जीएसटी इनवॉइस मिलान विफलता
₹1 करोड़ तक जुर्माना
75:25 राजस्व साझेदारी हानि
लाइसेंस निलंबन हानि
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