OTA कमीशन ट्रैकिंग त्रुटि
Definition
Manual OTA channel management fails to accurately track commissions from multiple platforms like Booking.com (10-25%), Expedia (15-30%), leading to revenue leakage through overpaid commissions and missed reconciliations.[1][2][3]
Key Findings
- Financial Impact: ₹15,000-₹25,000 commissions per ₹100,000 OTA revenue; 15-20% excess commissions without tracking.[1][2][3]
- Frequency: Per booking/settlement cycle
- Root Cause: Manual logging across multiple OTA extranets without integrated channel manager.
Why This Matters
The Pitch: Hotels in India waste ₹15,000-₹25,000 per ₹100,000 OTA revenue on untracked commissions. Automation of OTA reconciliation eliminates overpayments.
Affected Stakeholders
Revenue Manager, Front Office, Accounts
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
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