मीडिया खरीद में GST ITC मिलान त्रुटियाँ
Definition
Media planning and buying involves high-volume invoice processing from media outlets, triggering GST e-invoicing for firms >₹50 Cr turnover. Manual reconciliation of GSTR-3B with GSTR-2B flags errors, causing ITC reversal.
Key Findings
- Financial Impact: ₹10,000-50,000 penalty per mismatch + 2-5% denied ITC on media spends (typically ₹50 लाख+ monthly)
- Frequency: Monthly during GSTR filings
- Root Cause: Manual invoice verification delays and errors in high-volume media transactions
Why This Matters
The Pitch: Marketing Services firms in India waste ₹5-10 लाख annually on manual GST reconciliation in media buying. Automation of ITC matching eliminates this risk.
Affected Stakeholders
Media Buyers, Accounts Team, Compliance Officer
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
मीडिया बायिंग में रश ऑर्डर प्रीमियम
अनबिल्ड मीडिया सर्विसेज
मीडिया इनवॉइस वेरिफिकेशन देरी
बजट ओवरस्पेंडिंग
खराब आवंटन निर्णय
अनबिल्ड सर्विसेज
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