🇮🇳India

पोर्टिंग UX घर्षण से चर्न

2 verified sources

Definition

Complicated manual steps (SMS UPC, CAF forms, KYC) and rejection grounds cause poor UX, resulting in customers staying or switching elsewhere.

Key Findings

  • Financial Impact: ₹2-5% monthly revenue churn from failed ports (est. based on competitive market); ₹6.46 transaction fee per failed attempt.
  • Frequency: Per rejected request (common for corporates without auth letter)
  • Root Cause: Manual rejection checks for eligibility criteria (a-h in TRAI rules)

Why This Matters

The Pitch: Wireless services waste ₹15-25 lakh/month per operator on customer friction churn from MNP failures. Automation of eligibility checks prevents lost deals.

Affected Stakeholders

Retail Staff, Customer Acquisition Teams, Compliance Officers

Deep Analysis (Premium)

Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

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