Lost E-commerce Sales from Inaccessible Websites
Definition
U.S. e-commerce retailers lose sales to competitors with accessible sites due to poor code remediation and design modifications in digital accessibility services. Customers with disabilities, representing 15-16% of the population, abandon inaccessible sites, forfeiting billions in disposable income. This recurring exclusion prevents capturing market share from disabled users and their networks.[1][2]
Key Findings
- Financial Impact: $6.9B annually
- Frequency: Ongoing daily
- Root Cause: Failure to implement proper code remediation and WCAG-compliant design modifications, ignoring accessibility in development workflows.
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Digital Accessibility Services.
Affected Stakeholders
Web developers, UI/UX designers, E-commerce managers
Deep Analysis (Premium)
Financial Impact
$6.9B annual lost e-commerce sales from inaccessible sites[1][2] • $6.9B annually industry-wide, direct hit to ad/subscription income • $6.9B annually industry-wide, proportional to market share lost from disabled users
Current Workarounds
Email threads and spreadsheets for status • Excel dashboards for bug triage without bleed metrics • Excel Gantt and email updates
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
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