🇺🇸United States

Manual Delays and Inefficiencies in Sync Licensing Clearance

1 verified sources

Definition

The sync process relies on highly manual rights clearance for masters and compositions, creating bottlenecks that prevent scaling to micro-licensing opportunities like YouTube or social video. Without tech solutions, deals take too long, causing lost sales to faster royalty-free competitors like Epidemic Sound. This idles musicians' catalogs, missing high-volume commercial uses.

Key Findings

  • Financial Impact: Billions in untapped micro-licensing revenue
  • Frequency: Per licensing negotiation
  • Root Cause: Outdated manual mechanisms unfit for digital scale, lack of automated platforms for small-scale syncs.

Why This Matters

This pain point represents a significant opportunity for B2B solutions targeting Musicians.

Affected Stakeholders

licensing agents, music lawyers, content creators

Deep Analysis (Premium)

Financial Impact

$1,000-$50,000 per corporate project; 20% of corporate requests delayed or rejected due to slow licensing • $1,000-$50,000 per film/TV placement (depending on budget and usage); 20-30% of opportunities lost due to slow clearance • $1,000-$50,000 per lost placement; agent loses 20-40% of potential opportunities due to slow clearance workflow

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Current Workarounds

Accountant manually reconciles licensing invoices; tracks overdue payments in spreadsheet; sends follow-up emails • Accountant manually tracks licensing deals in Excel; cross-references with payment records; sends reminder emails • Accountant tracks licensing costs in Excel budget sheet; manually reconciles invoices

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Unpaid Sync Licensing Fees and Delayed Royalties

$thousands per placement (50% artist share unpaid)

Slow Royalty Collection and Verification in Sync Deals

$hundreds to thousands delayed per sync use

Unauthorized Usage and Copyright Infringement in Sync Licensing

$hefty fines and lost licensing fees per infringement

Unclaimed and Misdirected Performance Royalties Due to Registration and Affiliation Gaps

Tens of millions of dollars per year industry‑wide; individual songwriters commonly forfeit hundreds to tens of thousands of dollars annually in unclaimed PRO royalties

Slow, Multi‑Month Lag Between Performance and Royalty Payment

Implicit financing cost on 4–7 months of delayed cash flow; for a songwriter owed $20,000/year, this can equate to hundreds of dollars in annual financing cost and liquidity stress, scaled to millions industry‑wide

Manual Setlist and Performance Reporting Causing Lost Royalties and Admin Overhead

Commonly hundreds to low thousands of dollars per active touring artist per year; scaled across tens of thousands of acts this represents multi‑million‑dollar annual under‑collection

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