Ungeplante Überstunden durch schlechte Projektkalkulation
Definition
Professional services tools marketed to Australian agencies emphasise budget tracking, burn‑down charts, and alerts on time spent vs estimates, specifically to prevent projects "going over" without being noticed.[1][2][7]In fixed‑fee design work (branding, websites, campaigns), lack of disciplined, task‑level time tracking means overruns are often discovered only at project completion, at which point renegotiating fees is difficult. Industry discussions and vendor case studies commonly reference 10–20% scope or effort overruns being borne by the service provider when not tracked and managed. For a 15‑person design agency delivering AUD 1.5m in annual revenue with a 40% target gross margin, absorbing 10% extra unbilled effort effectively reduces margin by about 4 percentage points (~AUD 60,000 per year). If better time tracking and mid‑project visibility can halve that overrun, around AUD 30,000 in gross profit is preserved; at the higher end of 20% overrun, the protectable margin is in the order of AUD 60,000–80,000 annually.
Key Findings
- Financial Impact: Logic-based estimate: 4–8 percentage points of gross margin lost to untracked project overruns. On AUD 1.5m revenue at 40% target margin, this is ~AUD 60,000–120,000/year in absorbed overtime; realistic prevention via better tracking is ~AUD 30,000–80,000/year.
- Frequency: Common on complex or creative projects; often present on a material share of fixed‑fee engagements.
- Root Cause: No systematic time tracking by task and phase; absence of real‑time budget vs actual dashboards; cultural tendency in creative teams to "just get it done" without logging extra rounds of revisions; weak change‑order discipline.
Why This Matters
The Pitch: Australian graphic design studios typically underestimate projects by 10–20% and absorb this as unpaid overtime. Using task‑level time tracking and budget alerts can cut write‑offs in half, protecting AUD 30,000–80,000 in annual gross profit for a mid‑size agency.
Affected Stakeholders
Agency owners, Project managers, Graphic designers, Account managers
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Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Nicht abrechenbare Stunden durch ungenaue Zeiterfassung
Verzögerte und fehlerhafte Rechnungsstellung bei Projektarbeit
Langsame Zahlungseingänge durch unstrukturierte Projektabrechnung
Kundenreklamationen und Nacharbeit wegen unklarer Leistungsdokumentation
Fehlentscheidungen bei Preisgestaltung und Ressourceneinsatz mangels Zeitdaten
Copyright Infringement Fines
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