🇦🇺Australia

Manual Negotiation Overruns

2 verified sources

Definition

Media buying relies on relationships for discounts; smaller agencies pay full rates without programmatic efficiency.

Key Findings

  • Financial Impact: 10-20% budget overrun (AUD 10,000-50,000 per major TV campaign)
  • Frequency: Per campaign
  • Root Cause: Lack of real-time bidding/programmatic in traditional planning

Why This Matters

The Pitch: Media agencies in Australia 🇦🇺 waste 10-20% of budget (AUD 50k+ on 500k campaigns) on poor rates. Automated buying platforms secure optimal pricing.

Affected Stakeholders

Media Buyers, Account Directors

Deep Analysis (Premium)

Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Superannuation Guarantee Charge

SG Charge: 200% of shortfall (e.g., AUD 11,500 on AUD 100k payroll) + interest

GST/BAS Lodgement Penalties

AUD 222 per late BAS (up to 10 per year); AUD 5,500 max failure-to-lodge penalty

AML/CTF Reporting Threshold Breaches

AUD 22M max civil penalty per breach

Verlust von Markenrechten durch fehlende Lizenzkontrolle

Quantified: AUD 50,000–100,000 per year lost licensing/enforcement value per affected trade mark, plus AUD 20,000–150,000 one‑off legal and rebranding costs if a registration is removed or successfully challenged due to inadequate control/monitoring of licensees.

Ungelöste Lizenzgebühren durch ineffizientes Reporting

Quantified: 5–15 % under‑reported royalties per year, typically AUD 25,000–150,000 p.a. for a mid‑size Australian brand licensing program, compounding to AUD 125,000–750,000 over a 5‑year licence term.

Versehentliche Einstufung als Franchise mit rechtlichen Folgen

Quantified: Civil penalties in the order of AUD 66,600–133,200+ per serious contravention of the Franchising Code provisions, plus potential repayment of initial fees (often AUD 20,000–100,000 per outlet) and legal costs in the tens of thousands per dispute.

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