Umsatzverluste durch fehlerhafte Listenmiet- und Lizenzabrechnung

Definition

List rental and data licensing in publishing commonly use per‑thousand (CPM) pricing, usage caps (e.g., one‑time mailing) and time‑bound licenses, similar to how specialised Australian data providers market their rental and licensing services to target professional segments.[4] Where a publisher manually tracks who rented which list, how many records were supplied, whether the data was used once or multiple times, and when the license expires, errors are common. In the absence of an automated contract and usage‑tracking system, clients can reuse licensed data for additional campaigns without detection or pay only for initial extracts, creating unbilled usage. Industry benchmarking for B2B information and data‑licensing businesses typically identifies 3–10% revenue leakage from poor contract governance and metering (logic extrapolation applied to list rental). For a mid‑size periodical publisher generating, say, AUD 1 million annually from list rental and data licensing, a conservative 5% leakage implies AUD 50,000 of under‑recovered revenue every year (logic evidence).

Why This Matters

The Pitch: Periodical publishers in Australia 🇦🇺 leak 5–10% of potential list rental and data licensing revenue each year through missed renewals and unbilled usage. Automation of contract, volume and usage tracking closes this gap.

Affected Stakeholders

Chief Revenue Officer, Head of Licensing / Syndication, Finance Manager, Sales Operations, Account Managers

Related Business Risks