Aumento no CAC por Catálogo Mal Otimizado
Definition
Inconsistent catalog data impacts sell-out, CAC, and media return due to algorithmic penalties in marketplaces.
Key Findings
- Financial Impact: 15-30% higher CAC (R$ 0.5-1M+ annual for mid-size retailers based on industry benchmarks)
- Frequency: Per campaign and daily searches
- Root Cause: Manual processes without SEO mentality or data standardization
Why This Matters
The Pitch: E-commerce in Brasil 🇧🇷 wastes R$ millions in elevated CAC on [pricing updates]. Automation standardizes catalogs, cutting CAC by 15-30%.
Affected Stakeholders
Marketing Digital, Equipe Comercial, Gestor de Conteúdo
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Tempo Perdido em Manutenção Manual de Catálogos
Perda de Vendas por Erros no Catálogo
Custo de Devoluções por Erro de Sincronização
Perda de Vendas por Estoque Indisponível Multi-Canal
Rejeição de NF-e por Estoque Desincronizado
Perdas por Vendas Fantasmas em Estoque Desalinhado
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