Perda de Vendas por Erros no Catálogo
Definition
In marketplaces like Mercado Livre, poor catalog management causes sellers to lose catalog rankings to competitors, resulting in reduced visibility and sales despite lower prices.
Key Findings
- Financial Impact: R$ 22-44 billion annual market-wide revenue loss (10-20% of projected R$224B e-commerce revenue due to catalog failures)
- Frequency: Ongoing, intensified by catalog competition trends
- Root Cause: Manual delays in pricing updates and inconsistent product attributes fragment search results
Why This Matters
The Pitch: Online retail players in Brasil 🇧🇷 lose 10-20% of potential sales on [Product catalog management]. Automation of pricing updates and SEO optimization eliminates this revenue leakage.
Affected Stakeholders
Gerente de Marketplace, Analista de Preços, Equipe de Cadastro de Produtos
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Tempo Perdido em Manutenção Manual de Catálogos
Aumento no CAC por Catálogo Mal Otimizado
Custo de Devoluções por Erro de Sincronização
Perda de Vendas por Estoque Indisponível Multi-Canal
Rejeição de NF-e por Estoque Desincronizado
Perdas por Vendas Fantasmas em Estoque Desalinhado
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