Public Relations and Communications Services Business Guide
Get Solutions, Not Just Problems
We documented 4 challenges in Public Relations and Communications Services. Now get the actionable solutions — vendor recommendations, process fixes, and cost-saving strategies that actually work.
Skip the wait — get instant access
- All 4 documented pains
- Business solutions for each pain
- Where to find first clients
- Pricing & launch costs
All 4 Documented Cases
Multas LGPD por Processamento de Dados Pessoais em Press Releases
Up to 2% of annual Brazilian revenue per violation (capped at BRL 50,000,000); Daily fines accumulating up to BRL 50,000,000; Historical enforcement: BRL 98,000,000 total fines issued 2023-2025 across Brazilian marketPress release workflows in Brazilian PR firms often include personal data (names, titles, contact information, medical/financial details). Without documented legal basis and DPO oversight, these workflows trigger LGPD violations. ANPD enforcement escalated significantly in 2023, with the agency now classified as 'very active' in issuing fines.
Prejuízo por Falta de Cláusulas de Responsabilidade e Rescisão em Contratos de Influencers
Estimated R$ 100K–500K per incident (legal defense, brand recovery, lost sales during crisis); 2–4 incidents/year typical for high-volume agenciesPer [2], 'Inappropriate conduct from a partner influencer can link your Brazilian brand to a controversy, causing significant damage that often cannot even be measured.' Without termination clauses for reputational damage and clear liability provisions, brands face prolonged exposure and legal defense costs.
Multa por Violação de Conformidade em Publicidade de Apostas (SPA)
License revocation = R$ 5M–50M+ (depending on operator size); intermediate violations estimated R$ 100K–500K per infractionUnder Brazil's new SPA Ordinance (2025), operators are held fully responsible for influencer violations. This includes Fortune Tiger-type schemes where influencers were paid to promote illicit gambling simulators. Single violations incur fines; accumulation leads to license loss (existential loss for operator).
Atraso de Pagamento e Risco de Default em Contratos sem Cláusulas de Pagamento Escalonado
R$ 100K–500K annually per agency (estimated 5–15% of influencer spend at risk); accounts receivable aging = 30–90 days in typical casesPer [5]: 'brands should consider scheduling staged, partial payments to be due after completion of each post, rather than making a lump-sum payment to influencers up-front.' Absence of this practice creates cash flow drag and default risk.