Multas LGPD por Processamento de Dados Pessoais em Press Releases
Definition
Press release workflows in Brazilian PR firms often include personal data (names, titles, contact information, medical/financial details). Without documented legal basis and DPO oversight, these workflows trigger LGPD violations. ANPD enforcement escalated significantly in 2023, with the agency now classified as 'very active' in issuing fines.
Key Findings
- Financial Impact: Up to 2% of annual Brazilian revenue per violation (capped at BRL 50,000,000); Daily fines accumulating up to BRL 50,000,000; Historical enforcement: BRL 98,000,000 total fines issued 2023-2025 across Brazilian market
- Frequency: Per press release containing personal data without proper legal basis; Multiple violations can compound; Fines are per infraction, not per release
- Root Cause: Lack of LGPD compliance controls in press release approval workflows; Missing Data Protection Officer (DPO) oversight; No documented legal basis for personal data processing; Inadequate breach notification procedures
Why This Matters
The Pitch: Brazilian PR agencies processing personal data in press release workflows without LGPD compliance face fines averaging BRL 98 million across the sector (2023-2025). Automation of data anonymization and consent verification in the approval workflow eliminates this penalty risk entirely.
Affected Stakeholders
Communications Director, Data Protection Officer (if absent, triggers automatic violation), Content Approval Manager, Legal/Compliance Review
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
- https://www.compliancehub.wiki/breaches-and-fines-under-brazils-lei-geral-de-protecao-de-dados-lgpd-2/
- https://iapp.org/news/a/top-5-operational-impacts-of-brazils-lgpd-part-5-enforcement-mechanisms-and-sanctions
- https://www.gtlaw-dataprivacydish.com/2023/03/brazil-update-administrative-sanctions-loom-with-new-regulation/
Related Business Risks
Multa por Violação de Conformidade em Publicidade de Apostas (SPA)
Prejuízo por Falta de Cláusulas de Responsabilidade e Rescisão em Contratos de Influencers
Atraso de Pagamento e Risco de Default em Contratos sem Cláusulas de Pagamento Escalonado
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