Confusing Open Enrollment Experience Driving Dissatisfaction and Turnover Risk
Definition
Employees frequently find the benefits and open enrollment process confusing, leading to poor plan choices, under‑utilization of benefits, and frustration with HR. This degrades the perceived value of total compensation and can harm retention.
Key Findings
- Financial Impact: SHRM data cited by Obsidian HR shows 41% of employees find open enrollment extremely confusing; if even a small fraction of these disengaged employees leave, replacement costs (often 20–30% of salary) can easily exceed $100,000 per year for a mid‑size firm.
- Frequency: Annually (with ongoing service issues during the year)
- Root Cause: Complex health and benefits options; insufficient or ineffective employee communication; limited decision support tools; and HR time diverted from education to manual processing.
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Human Resources Services.
Affected Stakeholders
Employees and their dependents, HR Business Partners, Benefits Communication/Total Rewards
Deep Analysis (Premium)
Financial Impact
For a mid-size client with 300–500 employees, even losing 3–5 frustrated employees per year at an average $80,000 salary and 25% replacement cost means $60,000–$100,000+ annually in turnover alone, plus tens of thousands in avoidable healthcare spend from misuse or underuse of preventive and in-network care.
Current Workarounds
Background Check Coordinators and HR staff field ad-hoc questions via email and phone, maintain personal Excel cheat sheets and FAQ docs, and manually walk confused employees through elections instead of using a guided digital decision experience.
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
- https://www.obsidianhr.com/how-to-deal-with-the-challenges-of-benefits-administration/
- https://www.benefitfocus.com/resources/blog/3-ways-right-solution-eases-your-benefits-administration-pain-points
- https://claritybenefitsolutions.com/resources/clarity-news/top-benefit-administration-pain-points-and-how-overcome-them
Related Business Risks
Employer Paying Premiums for Ineligible or Terminated Employees
Missed Employee Contributions Due to Payroll Deduction Errors
High Internal Labor and Overhead for In‑House Benefits Administration
Manual Benefits Billing Audits and Corrections Consuming HR Capacity
Errors in Enrollment and Eligibility Causing Rework and Employee Remediation
Delayed Collection of Employee Premium Contributions
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