Perda de Capacidade por Gargalos em Gerenciamento de Inventário
Definition
High-demand CTV inventory (e.g., 50M households/month) suffers queues and idle time from manual segmentation/optimization.
Key Findings
- Financial Impact: 10-20% unsold inventory capacity = R$500k-1M loss/month per operator
- Frequency: Daily during peak hours
- Root Cause: Manual processes in DSP/PMP for CTV/OTT trafficking
Why This Matters
The Pitch: Cable programmers in Brasil 🇧🇷 lose R$500k+ monthly on unsold inventory. Automation fills 20% more slots.
Affected Stakeholders
Otimizador de Campanhas, Publisher de Inventário
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
Related Business Risks
Perda de Receita por Inventário Não Faturado
Multas por Rejeição de NF-e em Faturamento de Anúncios
Atraso no Time-to-Cash por Verificação Manual de Inventário
Multas Condecine em Acordos de Carriage para Streaming
Perda de Receita por Não Cumprimento de Quotas em Negociações
Subdeclaração e divergência de base de assinantes para cálculo de afiliação
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