Perda de Receita por Inventário Não Faturado
Definition
Manual trafficking in CTV/OTT ad inventory results in missed billing for premium slots, especially with high monthly reach of 50M+ households.
Key Findings
- Financial Impact: R$2-5% revenue leakage per campaign (industry standard for manual ad ops)
- Frequency: Per campaign cycle
- Root Cause: Manual delays in inventory tracking and invoice generation
Why This Matters
The Pitch: Cable and Satellite Programming players in Brasil 🇧🇷 waste R$2-5% of revenue on unbilled inventory. Automation of trafficking eliminates this risk.
Affected Stakeholders
Gerente de Inventário Publicitário, Trafficker de Anúncios
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
Related Business Risks
Perda de Capacidade por Gargalos em Gerenciamento de Inventário
Multas por Rejeição de NF-e em Faturamento de Anúncios
Atraso no Time-to-Cash por Verificação Manual de Inventário
Multas Condecine em Acordos de Carriage para Streaming
Perda de Receita por Não Cumprimento de Quotas em Negociações
Subdeclaração e divergência de base de assinantes para cálculo de afiliação
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