Atraso no Time-to-Cash por Verificação Manual de Inventário
Definition
Trafficking reports require manual reconciliation of impressions vs. billed slots, dragging AR days amid R$10B+ semi-annual ad market.
Key Findings
- Financial Impact: 60+ days AR drag = R$1-3M opportunity cost on R$12.6B H1 2024 TV ad spend
- Frequency: Monthly per client
- Root Cause: Manual delays in performance reporting and invoice approval
Why This Matters
The Pitch: TV Programming firms in Brasil 🇧🇷 lose R$ milhões in delayed cash from 60+ DSO on ad trafficking. Automation cuts to 15 days.
Affected Stakeholders
Recebíveis, Account Manager Publicitário
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Perda de Capacidade por Gargalos em Gerenciamento de Inventário
Perda de Receita por Inventário Não Faturado
Multas por Rejeição de NF-e em Faturamento de Anúncios
Multas Condecine em Acordos de Carriage para Streaming
Perda de Receita por Não Cumprimento de Quotas em Negociações
Subdeclaração e divergência de base de assinantes para cálculo de afiliação
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