🇧🇷Brazil

Churn de Doadores por Falta de Transparência e Agradecimentos

3 verified sources

Definition

Poor UX in acknowledgment leads to donor dissatisfaction and lost future contributions.

Key Findings

  • Financial Impact: 25-40% donor churn rate; R$ 20.000-100.000 annual loss per mid-sized ONG[1][2][5]
  • Frequency: Post-donation cycle
  • Root Cause: Manual communication without personalization or automation

Why This Matters

The Pitch: Non-profits in Brasil 🇧🇷 suffer 25-40% donor churn from poor management processes. Automated engagement tools retain R$ 100.000+ in annual funding.

Affected Stakeholders

Coordenador de Fidelização, Marketing da ONG

Deep Analysis (Premium)

Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Perda de Doações Recorrentes por Falhas no Reconhecimento

R$ 30-50% loss in potential recurring donations per donor cohort; typical ONG loses R$ 50.000-200.000 annually in repeat contributions[1][2][4]

Atraso no Reconhecimento e Recebimento de Doações

20-40 hours/month manual work; 15-30 days delay in cash recognition, equating to R$ 5.000-15.000/month opportunity cost in idle funds[3][4]

Multas por Não Conformidade em Relatórios Financeiros

R$1-5 milhões/year in lost tax exemptions (estimated based on typical NPO revenue); 1% PIS on salaries; 7% COFINS on non-exempt income

Multas LGPD por Relatórios de Dados Pessoais

R$14.400 per infraction (small NPOs); up to 2% net revenue or R$50 milhões max per breach

Fraudes em Reembolsos de Despesas

Quantified: R$5,000-R$20,000/ano em perdas por fraude (estimado 1-2% das despesas totais em ONGs com alto volume de reembolsos)

Multas ITCMD por Doações In-Kind Não Declaradas

R$5.000 - R$50.000 per undeclared donation (typical ITCMD rates 4-8%)

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