Perda de Doações Recorrentes por Falhas no Reconhecimento
Definition
Manual processes in donor acknowledgment result in forgotten follow-ups, reducing conversion from one-time to recurring donors, directly impacting revenue sustainability.
Key Findings
- Financial Impact: R$ 30-50% loss in potential recurring donations per donor cohort; typical ONG loses R$ 50.000-200.000 annually in repeat contributions[1][2][4]
- Frequency: Ongoing, per donor cycle
- Root Cause: Manual handling of acknowledgments and lack of CRM automation
Why This Matters
The Pitch: Non-profit organizations in Brasil 🇧🇷 waste 30-50% of potential recurring donations due to poor acknowledgment processes. Automation of thank-you emails and impact reports eliminates this churn.
Affected Stakeholders
Gerente de Captação, Equipe de Relacionamento com Doadores
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Atraso no Reconhecimento e Recebimento de Doações
Churn de Doadores por Falta de Transparência e Agradecimentos
Multas por Não Conformidade em Relatórios Financeiros
Multas LGPD por Relatórios de Dados Pessoais
Fraudes em Reembolsos de Despesas
Multas ITCMD por Doações In-Kind Não Declaradas
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