Multas LGPD por Falhas no Rastreamento de Histórico de Clientes
Definition
In Personal Care Services, manual client history tracking exposes sensitive data like preferences and health-related info to breaches, triggering LGPD penalties for non-compliance in data protection.
Key Findings
- Financial Impact: R$50.000 fine per serious violation (ANPD baseline); up to 2% annual revenue in repeated cases
- Frequency: Per incident, escalating with data volume
- Root Cause: Manual processes lack encryption, consent logs, and audit trails required by LGPD
Why This Matters
The Pitch: Personal Care Services in Brasil 🇧🇷 waste R$50.000+ annually on LGPD fines and remediation. Automation of client data tracking eliminates compliance risks.
Affected Stakeholders
Gerente de Atendimento, Dono de Salão/Estúdio, Recepcionista
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Perda de Fidelização por Falhas no Histórico de Preferências
Upsell Perdido por Falta de Visibilidade no Histórico do Cliente
Multas LGPD por Falha em Designar Data Protection Officer (DPO)
Multas LGPD por Falha em Responder a Requisições de Acesso de Dados (Package Sales Records)
Atraso no Recebimento por Ausência de Pagamentos Antecipados
Perda de Clientes por Processos Manuais Lentos
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