🇧🇷Brazil

Multas LGPD por Falha em Responder a Requisições de Acesso de Dados (Package Sales Records)

2 verified sources

Definition

SES-SC fined for failing to respond to ANPD information requests. In membership/package contexts, customers have right to request their data (purchase history, personal preferences stored in CRM). Manual workflows cause missed deadlines → ANPD warnings → escalation to fines.

Key Findings

  • Financial Impact: R$ 7,200–R$ 50,000,000 depending on severity and revenue size; typical warning + corrective order (no immediate fine) for first offense
  • Frequency: Per data access request missed; typical: 2–5 requests/month in mid-size personal care chain
  • Root Cause: No automated ticketing or tracking of data subject requests; customer service unaware of LGPD deadlines; no data inventory for quick fulfillment

Why This Matters

The Pitch: Personal care operators lose R$ 7,200+ in fines for missed data access requests. Automated member portal for self-service data access eliminates Article 17/18 violations.

Affected Stakeholders

Customer Service, CRM Manager, Data Administrator

Deep Analysis (Premium)

Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Multas LGPD por Falha em Designar Data Protection Officer (DPO)

R$ 7,200–R$ 14,400 per warning escalating to fine; DPO cost: R$ 36,000–120,000/year (internal hire) or R$ 3,000–10,000/month (external contractor)

Atraso no Recebimento por Ausência de Pagamentos Antecipados

30-60 days delayed cash; 2-5% bad debt from no-shows

Perda de Clientes por Processos Manuais Lentos

15-25% lost deals; R$2.000-R$10.000/month revenue churn per small business from booking friction

Serviços Não Faturados por Falhas na Confirmação

5-10% of appointments unbilled; R$50-R$300 per missed service

No-Shows e Perda de Capacidade por Falta de Lembretes

R$100-R$500 lost per no-show (avg service value); 20-30% no-show rate without reminders, equating to 4-8 hours/week idle time per professional

Multas LGPD por Falhas no Rastreamento de Histórico de Clientes

R$50.000 fine per serious violation (ANPD baseline); up to 2% annual revenue in repeated cases

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