🇧🇷Brazil

Desperdício em Gastos de Marketing sem Rastreamento

1 verified sources

Definition

Manual marketing spend tracking in Brazilian real estate leads to cost overruns from disconnected tools, causing delays and misallocation without ROI visibility.

Key Findings

  • Financial Impact: R$40-80 hours/month manual tracking; 10-20% marketing budget overrun
  • Frequency: Ongoing monthly
  • Root Cause: Disconnected tools for client inquiries and marketing data

Why This Matters

The Pitch: Real estate agents in Brasil waste R$50.000+ annually on untracked marketing. Automation of spend tracking and ROI analysis eliminates this waste.

Affected Stakeholders

Marketing Managers, Real Estate Brokers, Agency Owners

Deep Analysis (Premium)

Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

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