🇧🇷Brazil

Erros de Decisão por Falta de Análise de ROI

2 verified sources

Definition

Lack of ROI analysis tools results in decision errors, such as continuing ineffective campaigns or ignoring high-ROI channels in competitive real estate market.

Key Findings

  • Financial Impact: 2-5% revenue loss from poor marketing decisions; missed sales opportunities
  • Frequency: Per campaign cycle
  • Root Cause: No unified dashboard for marketing performance

Why This Matters

The Pitch: Corretores de imóveis in Brasil lose R$100.000+ yearly from unoptimized marketing. Automated ROI analysis provides data-driven decisions.

Affected Stakeholders

Agency Directors, Marketing Specialists

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

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