Erros de Decisão por Falta de Visibilidade em Tempo Real (Data Blindness)
Definition
Sources emphasize that 'what is not measured is not managed' and that real-time telemetry enables 'assertive decision-making.' Transportation companies generating manual month-end reports cannot pivot mid-month when a supplier has raised prices, a route has become congested, or a vehicle's fuel consumption spikes. Delayed visibility compounds bad decisions into sustained losses.
Key Findings
- Financial Impact: R$ 8,000–20,000 per decision-correction cycle (typically 2-4 per year). Estimated annual impact: R$ 32,000–80,000 per transportadora.
- Frequency: 2-4 major decision corrections per year; hundreds of minor suboptimal choices daily.
- Root Cause: Manual data aggregation (spreadsheets, post-hoc reports). Lack of real-time KPI dashboards. No automated alerting system.
Why This Matters
The Pitch: Fleet managers lose decision velocity and lock in 5-10% efficiency gaps due to manual data processing. Real-time dashboards + automated alerts enable mid-month corrective actions, saving R$ 8,000–20,000 per decision cycle.
Affected Stakeholders
Diretor Operacional (Operations Director), Gestor de Frota (Fleet Manager), Analista de Combustível (Fuel Analyst), Procurement Officer
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Roubo e Superfaturamento de Combustível (Fuel Shrinkage & Unauthorized Usage)
Consumo Excessivo por Roteirização Ineficiente e Falta de Monitoramento de Motorista
Risco de Multa Fiscal e Rejeição de NF-e por Falta de Conformidade em Abastecimentos
Perda de Capacidade Operacional por Tempo Manual em Reconciliação de Combustível
Multas por Não Conformidade com Lei 13.103/2015 e Lei 11.442/2007
Desperdício Operacional por Gestão Inadequada de Manutenção e Combustível
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